Phineas and Ferb and You: A Brand New Reality

Downtown Disney launched an entertaining augmented reality game that brought to life the popular cartoon duo Phineas and Ferb. The large interactive installation at Downtown Disney West Side invited crowds to join the ‘toon world and interact with the animated characters on screen.

Grand Visual built the AR system and developed 20 engaging experiences that allowed kids to virtually interact with the shows main characters. Participants stood in the zone and looked up to see themselves on the big screen where they could sword fight, play baseball and dance with Phineas, Ferb, Perry and Dr Doofinsmirtz. Kids could then pose for a photo with their favourite character for a permanent memento of the experience.

Photos were automatically uploaded to the microsite where guests could then retrieve and share images via Facebook and Twitter. During the 3 month run at Downtown Disney, the AR installation achieved approximately 30,000 interactions. 26,000 viewed their photos online, where 25,000 downloaded it. A further 3,000 shared their image direct to Facebook from the site, where the images were seen by a further 470,000 people.