How did we DOOH it? Pepsi Sweet Room
TREAT YOURSELF: Pepsi’s Bringing the Sweetness (Minus the Sugar)
You know that mid-afternoon moment when your brain hits snooze, your list of tasks becomes less ‘get it done’ and more ‘good luck with that’, and your motivation? Gone. Poof. Yeah, we’ve all been there. Enter: Pepsi’s newest excuse to treat yourself – and trust us, it’s a good one.
Introducing Strawberries & Cream and Cream Soda – two bold new Pepsi flavours that are serving maximum taste with zero sugar and all the indulgent vibes. It’s the perfect “3pm pick-me-up just because I can” energy.
But this isn’t just a new drink drop. Oh no. Pepsi’s gone all out on fun, with a campaign that’s as playful as it is flavourful. Think punchy visuals, witty one-liners, and a sprinkle of unapologetic Y2K energy. It’s giving main character, nostalgia-core, and sugar-free rebellion – all in one can.
So what’s the scoop?
To celebrate the launch, Pepsi turned Future Stores into a full-blown Treats Arcade. We’re talking retro games, a tasting bar, and a sensory overload of sweet (in the best way possible).
And just when you thought it couldn’t get more extra, AI also got in on the fun. As part of the launch, Matt Watson and the Sips & Bites team created a Sweet Test, a world-first AI experiment that actually rates how ‘sweet’ something is. Who knew tech could have such a sweet tooth?
As for the rest of the OOH takeover? Pepsi went big. Taxi wraps, fly-posters, and even a special build.
Zero sugar. All treat. No guilt.
Pepsi’s hits different when it’s dressed up in strawberries, cream, and cream soda dreams. Whether you’re hitting the arcade, tasting your way through new flavours, or just cracking a cold can at your desk – this is your sign to TREAT YOURSELF.
Because why not? Life’s too short for boring drinks.
- The campaign delivered strong results;
- Driving a total of 4,374 store footfall.
- Wednesday emerged as the most popular day with 923 visits.
- Visitors spent an average of 26 minutes engaging with the experience.
The campaign resonated exceptionally well with audiences;
- Earning a 90% positive satisfaction rate.
- Visitor loyalty was also high, with 83% indicating they would return.
- Online engagement further amplified the campaign’s success.
- Receiving 100% positive sentiment across digital platforms.
Get in touch to find out more: wecreate@grandvisual.com
