Our Top 5 Christmas Campaigns
Christmas is just around the corner and it’s time to embrace the festive spirit! As we deck the halls and start our holiday shopping, we can’t help but reminisce about some of the most memorable Christmas campaigns that have brightened our streets and skylines. Out of Home (OOH) advertising is a powerful way to capture the excitement of the season, reaching festive shoppers, spreading joy, and igniting holiday magic. From iconic billboards to immersive activations, let’s take a trip down memory lane and celebrate the top 5 Christmas OOH campaigns that truly made the season sparkle!
John Lewis Christmas
You probably saw the 2023 John Lewis ad, where a boy’s seedling turns into something more like a Venus flytrap than a Christmas tree!
In anticipation of the ad, we created two custom billboards, each covered with 500 seed packets, just like in the commercial. As passersby took the packets, the billboard slowly revealed the ad’s theme and launch date. The packets invited everyone to “grow your own perfect Christmas tree,” and they were so popular, we restocked them twice a day!
With sustainability at the core of our campaign, every element—from the seed packets to the billboard paper—was ethically sourced and 100% sustainable.
Pepsi MAX Christmas
We delivered Pepsi Max’s best-performing Christmas ever, with market share soaring year on year!
This campaign featured 14 different OOH formats across 8 environments, from roadside 6-sheets to rail D6s, all perfectly placed to target festive travelers heading home.
An experiential twist was added, with a custom Pepsi Max Christmas tree in Neal’s Yard, Covent Garden, plus a gift-wrapping grotto where staff wrapped nearly 7,000 presents for free! Open every week in December, the grotto handed out 50,000 Pepsi Max samples, spreading holiday cheer all season long.
Sainsbury‘s Dazzling Billboard
A series of eye-catching, breakthrough billboards were installed across three major cities, featuring larger-than-life 2D elements from the artwork.
To measure the impact, we conducted a study comparing audiences exposed to traditional OOH with those who saw the special billboards.
The results were striking—65% of viewers felt the special billboards made Sainsbury’s seem more innovative, and 67% found them more exciting, leading to a 17% boost in consumer action!
Spotify Wrapped
While not strictly Christmas-themed, Spotify Wrapped is one of the most anticipated year-end campaigns! In 2018, Spotify took this typically online campaign to the streets with dynamic digital OOH.
The campaign showcased subscribers’ music habits live on digital billboards in iconic spots like Times Square and Piccadilly Lights, celebrating the role of music and Spotify as a discovery platform.
The digital OOH displayed users’ profile pictures alongside their top artists, songs, genres, and listening time, using real-time data to bring the creative to life across the USA, Canada, Australia, the UK, and France.
Waitrose
To support Waitrose’s Christmas TV ad, we created an impactful special build installation encouraging the public to buy their Christmas dessert and other festive branded products.
The installation focuses on a missing Christmas dessert and trying to find the culprit among the 7 family members. The special build was produced in the style of a detective’s investigation board with props positioned near the culprits to provide them with an alibi. The board featured photos of each of the 7 culprits, with 3D and 2D Christmas decorations and ingredients pinned to the billboard.
To add to the buzz, the Times UK were onsite on Friday interviewing the public and asking them who they think the culprit is.
