OUR BEST OUT-OF-HOME CAMPAIGNS FROM THE US

How it’s going over our the US office

Hey everyone, Mariel here! Life at our Grand Visual New York office has been buzzing this year, and the out-of-home scene has never been more exciting. 2025 delivered some incredible campaigns, and our team has been at the center of it all, bringing bold ideas to life and creating experiences that grab attention and get people talking.

From murals that come alive at night to giant candy jars, sampling trucks on campus, and digital screens you can actually play on, this year has been all about creativity with impact. The energy in the office is high, and there is a real sense that the work we are doing is pushing the boundaries of what OOH can do.

In this blog, I am sharing our 10 favorite OOH campaigns of 2025, projects that connected brands with audiences in the real world and showed why this year has been so exciting for out-of-home. 

That IAMS Falling Billboard

IAMS™ is getting real about chunky kitties with a little help from Garfield. Their playful out-of-home stunt at the north entrance of Mall of America in Minnesota uses targeted placement in a high-traffic area to maximize reach, turning heads and cars with a billboard that looks like it has been toppled by the famously hefty tabby, crushing a parked car in the process.

It is equal parts hilarious and eye-opening, showing just how serious extra pounds can be for our feline friends while spotlighting IAMS Healthy Weight Dry Cat Food, designed to help cats slim down in just two months. This high-impact campaign demonstrates the ability of out-of-home advertising to deliver memorable messages in a concise format and tell the brands story.

Things Got 3D With Digital Billboards Over at Caesars Palace

Caesars Entertainment brought their world to life in spectacular 3D right on the heart of the iconic Las Vegas Strip. Massive digital OOH screens, showcased their exciting rewards programs using dynamic content and engaging technology that made the campaign impossible to miss and unforgettable to see. They leveraged the latest advancements in technology, often feature interactivity such as QR codes or augmented reality (AR), creating more engaging experiences for visitors.

Visitors were treated to a dazzling, immersive experience that turned the city’s famous streets into a showcase of lights, colors, and excitement, making Caesars’ rewards programs feel as big and thrilling as Vegas itself.

Candy Crush’ed’ it With Their Sweetie Comp

Candy Crush took over Chicago with a giant 10-foot candy jar outside the Wrigley Building in Pioneer Square. The jar held the average number of Candies collected every minute in the city during 2025, inviting passersby to guess, snap pics, and share online.

The playful installation turned into a social media frenzy, racking up 2.9 million Instagram impressions, and showed just how much people love interactive, in-person experiences. With audiences craving these real-world moments, brands are leaning into more on-the-ground activations, and 84 percent of advertisers plan to keep or boost their out-of-home spending.

Hannaford Went Full Dynamic and we Tailored the Whole Thing for the Target Audience

We rolled out a dynamic OOH campaign for Hannaford that gave us real control over our messaging in real time. Using a custom built, client facing dashboard, we were able to manage everything from creative uploads to scheduling, all through two flexible templates called Save Now and Reactive Messaging. Instead of locking content weeks in advance, we could update copy and imagery on the fly and see exactly how it would look before it went live.

The dashboard made it easy to preview, approve, and schedule content, with built in checks to make sure everything met specs and displayed correctly. We could also override default campaign messaging when needed, letting us react quickly to changing priorities or timely moments. With seamless integration to media vendors, the whole process stayed smooth and efficient, giving us a smarter, more agile way to run OOH that actually keeps up with how we work.

Kraft Giving Out Free Mac n Cheese… Yes, Please!

Kraft hit campus life head on with a branded truck full of Easy Mac, a great form of out of home (OOH) that targets audiences in transit environments. By bringing the snack straight to students instead of making them go looking for it, Kraft leveraged OOH advertising’s unique ability to be always present and work day and night.

This aligns with Kraft’s business objectives by effectively reaching students at the point of need, such as dorm courtyards and libraries, key points where decisions are made. The truck stopped in high traffic spots, delivering exactly what students wanted at the perfect moment.

Thousands got a free taste, creating instant positive vibes and showing that sampling is a great way of connecting. Bold, eye catching, and impossible to miss, the truck turned heads across seven campuses, sparking word of mouth and making Kraft a part of everyday student life. Sometimes the simplest ideas, timely, relevant, and delicious, are the ones that work best.

Lego Characters IRL?

We brought International World Play Day to life with a playful, interactive OOH campaign across Boston. Using five AR-enabled bus shelters, we gave kids the chance to see some of the toys they have been wishing for appear right in front of them.

The shelters turned everyday waiting time into a moment of discovery and fun, blending digital play with the real world and reminding everyone just how powerful imagination can be when it is put front and center.

Red Bull Took Things Interactive With a Classic Game of Tetris

Red Bull teamed up with Tetris, one of the most iconic games of all time, and brought it straight to the streets. Turning bus stops into pop-up playgrounds where commuters could stack blocks while waiting for their ride, this campaign exemplified street furniture advertising, which includes bus shelters and malls and is effective in reaching the entire urban population.

The playful activation used DOOH featuring dynamic content and technology like QR codes, making the experience both engaging and interactive. Dynamic DOOH campaigns like this can increase advertising awareness by +18% when using contextually relevant content.

It all started when they took Tetris to the streets of the UK, turning screens sprinkeled with QR Codes into an IRL gaming experience.

Xbox Avowed Game Lighting Up the Streets!

We created a bold projection to build hype for Xbox’s new game, Avowed, ahead of its February 2025 release. Using a wallscape in San Francisco, we projected striking snippets of in-game footage that brought the world of Avowed to life after dark.

The projection kicked off 30 to 60 minutes after sunset, once the city really settled in, and ran for five hours each night across three consecutive weekends. The result was a cinematic, can’t-miss moment that stopped people in their tracks and built serious anticipation leading up to launch.

How We Made It All Work Together: Cross-Channel Integration in Action

If you’ve ever wondered what makes an Out of Home advertising campaign truly unforgettable, here’s the secret: it’s all about making every channel work together. In 2025, the most effective campaigns didn’t just stop at billboards or eye-catching street furniture, they connected the dots between OOH, digital, social, and even audio, creating a brand experience that followed the audience wherever they went.

Cross-channel integration is where the magic happens. By blending OOH advertising with other media channels, think digital campaigns and social media, brands can reach their target audience at every turn, from high traffic areas like train stations and shopping centres to their personal devices. It’s about making sure your message is not just seen, but remembered, no matter where your audience is.

Take, for example, a major retail brand that launched a new product this year. They didn’t just place ads in busy locations, they paired those with social media buzz and personalized email campaigns. The result? Digital out of home drove shoppers into stores, while digital channels kept the conversation going online, boosting both awareness and sales.

Or look at how a food and beverage company used bus shelters and roadside advertising to tease a new drink, then followed up with catchy audio ads on streaming platforms and video content on social. The OOH campaign grabbed attention in public spaces, while digital and audio channels deepened engagement, leading to a real spike in conversions.