Nike – King of Trainers July 18, 2012 | Interactive

Nike has launched an interactive bus shelter campaign promoting King of Trainers, its new mobile web and Facebook platform in conjunction with JD Sports. Designed and developed by R/GA London, King of Trainers is a digital commerce platform that gives JD Sports’ customers exclusive access to Nike gear.

The interactive bus shelter campaign, produced by Grand Visual, features this summer’s “Sport” Pack consisting of four new trainers that measure performance metrics and transmit information to the user’s phone. The touch screen bus shelters allow commuters to watch videos and select and explore different trainers to find out how they work.

The more players interact with the platform online at www.jdsports.co.uk/kingoftrainers, the more points they earn, increasing their chance to be crowned ‘King of Trainers’ for their city, and win exclusive Nike gear, offers and tickets. The campaign runs across Clear Channel iD6 bus shelter screens across London from 9th July.

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