This month Red Bull and Channel 4 teamed up in ‘celebration of UK club culture’ to simultaneously live-stream 30 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound. To promote the innovative new partnership, Grand Visual created a multi-panel DEP campaign for the London Underground encouraging people to tune in and watch the event streams live on Channel4.com.
The two day tactical burst was planned and booked by Talon. Working with Red Bull’s brand team, Grand Visual created a multi-panel execution that featured the London Eye and promoted various UK DJ’s, artists and Club nights performing at the event, from DJ Ez and Rudimental to The Hacienda and Fabric, with the call to action to watch all 30 clubs live on Channel4.com at 7.30pm on 14th November 2013.
The Digital Outdoor push supported a broader campaign to promote the event including TV, print, online and social media.