Grand Visual has produced a large linear DOOH campaign supporting the launch of Disney Life, a subscription based video streaming service in the UK. With a Disney Life membership the whole family can enjoy hundreds of movies, TV shows, books and more from Disney’s unrivalled entertainment portfolio.
Working with Disney, we created master animations and multiple reversions per creative for ad formats in Retail, Roadside, City Centre & Rail environments over the campaign’s 4 week duration. The release of each new campaign creative is scheduled to coincide with the release date of particular content becoming available on the Disney Life app.
The campaign started 19th March and will run until the 20th April across Canary Wharf Media, Clear Channel, Exterion, Forrest, JCDecaux, Maxx Media, Ocean, Outdoor Plus, Primesight, Signature and Storm.