Mohegan Sun Launch Interactive Bus Shelter Campaign Across Boston
Boston is getting a taste of the unlimited possibilities at Mohegan Sun.
The premier entertainment destination has launched interactive touchscreen games on bus shelters across the city where participants can win a variety of exciting prizes. Waiting for the bus? Just walking past? The “Tap Here” button calls to passersby promising that, “anything can happen.” Those adventurous enough to tap could instantly win an overnight stay or play a wide array of interactive touchscreen games.
In addition to the touchscreen interactions, on June 5th there was a live experiential event in Boston. At the live event, the possibilities were truly unlimited as participants were surprised with free stays, celebrity appearances, free food, Mohegan Sun gift cards and more.
The interactive touchscreen campaign will be live in Boston throughout the month of June, where multiple free overnight stays will be randomly awarded daily.
Mohegan Sun’s campaign was conceived by TAXI NYC produced by Grand Visual with media planned and booked by C2C Outdoor and Media Storm, LLC on delivered on JCDecaux screens in Boston. All are leaders in the interactive, creative advertising space and created this campaign with the goal of driving the people of Boston to get a taste of all the unlimited possibilities that await them at Mohegan Sun’s flagship property in Connecticut.”
George Galinsky, Senior Vice President of Marketing Communications Mohegan Sun, says:
“What this campaign is able to demonstrate, through the interactive bus shelters and the live experiential event, is the fun experienced at Mohegan Sun on a daily basis. The digital activation is a great way to bring that feeling to life for passersby as they go about their daily lives.”
Ben Putland, Managing Director Grand Visual New York, says:
“What the campaign for Mohegan Sun demonstrates is the power of Digital Out of Home to deliver engaging experiences that connect brands with their target audience in a really memorable way.”
Reid Miller, Executive Creative Director TAXI NYC, says:
“With this campaign, we’re able to interact with busy Bostonians, get them off their cell phones and give them a brief escape into Mohegan Sun’s world of unlimited possibilities.”
Katie Gallagher, Account Supervisor TAXI NYC, says:
“Through the wide array of stunt day executions, vinyl wraps, and various interactions, such as trivia and memory games, our interactive bus shelter campaign does a great job at establishing Mohegan Sun as not only a place for gaming, but a world-class entertainment destination.”