Have you ever wanted your face up in the lights of Times Square? Ahead of the launch of Disney•Pixar’s original new movie “Inside Out” on June 19, lucky passers-by will be given this opportunity.
This month at the Disney Store in Times Square you are able to have your selfie appear on the Disney Store’s digital billboard, along with the colourful characters from “Inside Out.” During the promotion, an events team on the ground will invite passers-by to “Meet the Voices Inside Their Heads,” using the hashtag #InsideOutSelfiesNYC.
Images submitted will then be analysed and assigned their very own Emotion from “Inside Out,” based on the facial expression in their selfie.
The digital billboard above the Disney Store will be broadcasting #InsideOutSelfiesNYC the weekend of June 13-14, and on the film’s release date, June 19.
Not able to make it Times Square? You can still enjoy the fun by visiting www.insideouthq.com and taking your selfie there, which can then be shared across social media.
Creative Technology Director at Grand Visual Dan Dawson, said:
“This execution is a fun way for people to interact with the characters in ‘Inside Out,’ and getting your face up in the lights of Times Square—well who wouldn’t want to do that?”