McDonalds has launched an exciting Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds.
The partnership involves a Monopoly-style game that is integrated into McDonald’s products, which gives customers the chance to win prizes after purchasing products from its restaurants including four grand prize give aways of £100,000.
This year OpenLoop will deliver localised updates across eight different regions with the number of prizes claimed in the local area. The fun creative is focused around the notion there are so many prizes to be claimed “you’d better start practicing your winner’s dance”.
The campaign is delivered on over two hundred screens across thirteen media owners. The campaign was created by Leo Burnett, planned and booked by OMD and Talon and runs from 30th March to the 4th of April.