Massive digital OOH delivery for Justice League December 12, 2017 | Linear

The eagerly awaited release of Warner Bros superhero film ‘Justice League’ was supported by an extensive and varied international digital OOH campaign.

The film brings together classic DC characters including Batman, Wonder Woman and Flash, to save the planet from the catastrophic threat of a villainous alien and his army of extraterrestrials.

To support the film release of ‘Justice League’, Grand Visual produced a huge range of digital assets, delivering to a record 45 markets. The extensive digital campaign included a bespoke projection onto buildings in Dublin, perimeter boards for a rugby game at Aviva Stadium and a unique building side takeover in Stockholm.

A wide, multi-creative tactical campaign for the UK was deployed, where creative featuring Superman, appeared as a tease on the day before the film’s release.

The campaign for Justice League demonstrated the flexible and versatile nature of digital OOH and the ever expanding international canvas.

JL web


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