Every six years or so, the iconic Lynx deodorant can gets a redesign, so this June, saw the reveal of a brand new can design dubbed Polaris.
The launch of new “squound” (as in, both square, and round) design was accompanied by a linear digital out of home campaign that ran on digital escalator panels around London.
Creative featured the various iterations of the new can (Peace, Apollo, Dark Temptation, and Excite) amidst swirling light trails accompanied by the phrase “All new Lynx. Upgraded.”
The media agency was Kinetic, digital production was by Grand Visual, and the media owner is Exterion Media.