Lynx Angel Ambush inducted into the outdoor hall of fame March 18, 2013 | Augmented Reality

On 28th February, the creative talents behind the UK’s greatest outdoor ads of the past two years gathered at the Institute of Contemporary Arts to find out which campaigns had earned a place in the Campaign and Outdoor Media Centre’s prestigious Outdoor Hall of Fame.

Fourteen pieces of work were inducted into the Hall of Fame including ‘Angel Ambush’ our augmented reality campaign with Mindshare Invention for Unilever’s Lynx in 2011 – and the first digital ad to make it into the gallery.

The latest work to be selected as standard-bearers for outdoor creativity, were chosen by a public vote followed by consideration from a creative panel. The judging panel included: John Treacy, the executive creative director at Elvis; Peter Souter, the chairman and chief creative officer at TBWA\London; James Hilton, the co-founder and chief creative officer at AKQA; Mick Mahoney, the executive creative director at Havas Worldwide London; and Owen Lee, the executive creative director at Inferno.

 

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