Lloyds TSB has launched a new interactive driving game to promote its Personal Current Account smart features. The ‘Sidecar Grand Prix’ game details the key features of the Lloyds TSB current account and entices people to play across Mobile, Online and Digital OOH platforms.
Created by RKCR/Y&R with production and tech build by Grand Visual, the interactive touch screen execution challenges the driver to collect different icons in the fastest time. Each icon represents a key smart feature of the current account and are then summarised at the end of the game along with the user score and call to action to visit the nearest branch or website.
The campaign was planned and booked by MEC and Kinetic. This is the first interactive campaign to run on CBS Outdoor’s LCD screens and it will also air across Clear Channel ID6’s and JCDecaux’s interactive 6 sheets.