Linear DOOH for BFG Release

For the recent release of Steven Spielberg and eOne’s new film ‘The BFG’, Grand Visual produced some stunning linear DOOH artwork.

The film (based on the Roald Dahl novel) is a remake of the animated movie released in 1989 and uses heavy CGI animation. It tells the story of an orphaned girl who discovers a whole new kingdom after befriending a ‘Big Friendly Giant’, and together, they attempt to save the world from the other man-eating giants.

eOne wanted to ‘bring some scale to the character of the BFG and a real sense of wonder to all human beans’, and all artwork produced by Grand Visual was approved by Steven Spielberg himself. The large majority of our creative was based on the character of the BFG, and it highlighted the subtle qualities of the CGI such as the Giant’s ears wiggling and his hair blowing in the wind.

The campaign ran across the UK and Ireland, covering a total of 45 different sites, including malls, iconic roadside sites and the London Underground.