Levi’s – A Journey to the Modern Frontier

This week Levi’s launched a Digital Out of Home campaign to promote #MakeOurMark, the global art project which aims to connect local communities through social, musical and video interaction. The outdoor campaign launched ahead of Levi’s London event “A Journey to the Modern Frontier,” to help build excitement and anticipation about the collaborative art project.

Grand Visual produced the campaign which featured Levi’s latest collection alongside Solari boards reading “Equipped for the modern frontier – Levi’s Go Forth.” The creative included the Twitter hashtag #makeourmark to encourage up-and-coming creative talent across the UK to contribute words, images and videos through social media.

The campaign was planned and booked OMD and Talon Outdoor and ran across Clear Channel’s national network of digital bus shelter screens.