Let’s Play!

Canon initiated a cross network digital outdoor campaign to mark the launch of their latest EOS 450D camera.

Working with BJK&E, Grand Visual shot HD material at Canon’s ‘Let’s Play!’ freerunning live event hosted at the Truman Brewery in April. Grand Visual then took the footage from the day to produce a sequence featuring a freerunner on his journey through an urban landscape. During the series of athletic stunts the freerunner grabs the EOS 450D and drops in on his colleague – a freestyle footballer and takes a photograph of him.

This campaign was planned by BJK&E and ran on CBS Outdoor’s digital escalator panels and Titan Outdoor’s Transvision network from the 5th May for two weeks.