Lastminute.com is going “back to its roots” in its latest press and outdoor campaign starting today. “For everyone,” by Adam & Eve, aims to reposition the brand as a last-minute leisure provider that offers five-star hotels for three-star prices.
Grand Visual worked with the original print assets to produce an animated digital outdoor campaign which includes four different executions each focusing on a price-led offer available online. The activity shows ordinary people in luxury situations booked through Lastminute.com and uses different lines for each execution, such as “Jacuzzis you can front crawl in – for everyone.”
Digital outdoor advertising is booked on digital escalator panels and LD6’s across London stations. The outdoor element will run throughout April and May and is supported by extensive social media activity.