Landmark Lynx Campaign Reveals Giant Astronaut at Westfield
As part of the marketing outreach for Lynx Apollo, a 35-foot astronaut was unveiled at Westfield London – the largest interactive digital out of home special build to run in the UK.
Shoppers were given the opportunity to upload their picture by email or text to see their face displayed in the visor of the giant astronaut moments later!
The digitally activated campaign was devised by Grand Visual with tech build and execution in collaboration with Kinetic Fuel and interactive delivery via OpenLoop. Participants submitting via email will automatically receive an in-situ photograph of themselves starring as the astronaut to socially share online with friends and family. Additional content is running on screens across the shopping centre featuring Lynx ads populated with the images of people who have already participated.
The huge 2 tonne spaceman is the latest epic experience from the male grooming brand which is encouraging entries to the Lynx Space Academy competition which will ultimately send one lucky winner on a trip to space. The 2 week campaign was planned and booked by Mindshare and Kinetic and is closely integrated with Twitter and Facebook activity and supported by proximity texts.