John Deere, one of the largest agricultural and construction equipment manufacturers in the world, has launched an innovative interactive projection screen at CON Expo, the global event for the off-road equipment manufacturing industry. A giant interactive screen will mark the start of their booth N12621 and will feature a creative mosaic starring hundreds of construction contractors and other industry professionals with the call to action to participate and become part of the visual spectacle.
The high impact, interactive promotion was devised by Gyro, John Deere’s B2B Agency, with production and interactive build by Grand Visual. The campaign aims to get attendees interacting with the brand and participating in their digital communications. John Deere Construction & Forestry Division is encouraging contractors to share their stories and photos via three giant screens, with ground staff on hand to help customers upload their details. Those that are unable to attend the event in person can still star on the huge screen by enter their details online at www.JohnDeere.com/SeeYourself.
“At John Deere, we take pride in our products, but it’s our customers who do the real work every day to build a better quality of life for everyone,” said Brett Bedard, events & promotions manager, Worldwide Marketing Communications, John Deere Construction & Forestry. “So it’s only natural that we celebrate our customers at CONEXPO-CON/AGG 2014.”