When Grand Visual launched over 10 years ago, one of our first campaigns was for Rocky Balboa, and featured Rocky running up the stairs at Tottenham Court Road on the Digital Escalator Panels. Today, we come full circle as we have again produced a Digital Out of Home campaign for the latest film in the Rocky franchise, Creed.
Creed, the 7th film in the series sees Sylvester Stallone once again reprising the role of Rocky Balboa. Released in the UK on January 15th, the film has received critical acclaim with Stallone picking up the Best Supporting Award at this year’s Golden Globes, and a nomination for an Academy Award. The release of Creed comes on the 40 year anniversary of the first Rocky film, which received a similar level of accolades.
The international DOOH creative promoting the film is playing out across 5 countries reflecting the industries increased investment in DOOH as a key advertising channel.
Grand Visual produced the DOOH creative which is being played out across Ocean Outdoor, Clear Channel, JC Decaux & Exterion network in the UK.