International DOOH Campaign Promotes American Sniper
The Biographical war film, American Sniper is the latest film from director Clint Eastwood. Based on the book American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History by Chris Kyle, with Scott McEwen and Jim DeFelice, the film stars Bradley Cooper as Kyle and Sienna Miller as his wife Taya, with Luke Grimes, Kyle Gallner, Sam Jaeger, Jake McDorman, and Cory Hardrict in supporting roles.
The Digital Out of Home campaign was launched to support the film, released on January 16, 2015, and was executed across 10 different countries. Creative was adapted mid-way through the campaign to add on positive reviews from critics and the 6 Academy Award nominations the film has received. Being able to update the creative to capitalise on the buzz the film was receiving is a key benefit when using DOOH.
The film has been a huge financial success and has already set numerous box office records along with garnering a slew of award nominations.