Huffington Launch Dynamic Poster Campaign on London Underground

The Huffington Post UK is embarking on a partnership with Virgin Media and CBS Outdoor to provide access to its service on the London Underground.

Utilising Virgin Media’s portal, HuffPost mobile users will be able to enjoy the latest news from the site, accompanied by an extensive dynamic video campaign running on XTP screens. Created by Gravity Road with production by Grand Visual, the dynamic XTP content will highlight the latest user comments from a range of blogs as they take place.

The campaign will also focus on editorial topics particularly relevant to the Christmas period, including alcohol consumption, religion, and shopping which will be delivered in real time via Grand Visual’s OpenLoop platform.