An accident or an advert? The story behind THAT Specsavers stunt!

You may have seen the Specsavers campaign around on social media, which saw one of their vans hitched on a bollard in the middle of a high street! A ‘subtle’ hint towards their ever-famous tagline ‘Should’ve gone to Specsavers’. This was Specsavers’ humorous way of shedding light on situations where people may need to visit one of their nationwide stores for an eye test. This was part of their wider ‘Should’ve campaign’ that included a new TV ad, radio, press, OOH and digital channels.

The ‘parking fail’ element of the campaign was brought together by Specsavers, Grand Visual and MG OMD with the brief to create talkability around the ‘Should’ve Gone to Specsavers’ brand. The ‘Parking Fail’ stunt was created to make it look as natural and believable as possible to enhance the campaign’s shareability across social media and the press.

The fake Specsavers branded van was seen across 2 locations Edinburgh and Liverpool and it was all in the details, even down to the hazard lights being on and a parking ticket placed on the windscreen! Bollards were built and signage was added to really boost the authenticity of the campaign.

The stunt was only live for 2 days in Edinburgh and 2 days in Liverpool but we saw soaring results, the campaign went viral across the press and social media showing the power of the creative. It was featured in 20 online news articles and even on ITV’s ‘This Morning’ which has an average of 800 thousand viewers daily.

Get in touch with our team to learn more enquiry@grandvisual.com.