How did we DOOH it? Quaker Oats

The Quaker Oats Campaign That Shared the Warmth

The weather is pretty chilly at the moment and it’s taking us way back to the start of 2024 when Quaker Oats went all in to warm up the UK. But this wasn’t just another feel-good campaign. This was a dynamic campaign that was impossible to ignore.

We’re talking live weather-triggered discounts and an interactive thermal camera in a bus shelter. Quaker got high-tech to prove it’s a great option for a hot breakfast when the cold bites hardest.

The Mission: More Warm Breakfasts for Families in Need

With the cost-of-living crisis hitting hard, Quaker partnered with Magic Breakfast and FareShare to donate up to three million warm breakfasts to families who needed them most. But they didn’t stop there. They made sure to share the warmth in two big ways:

1️⃣ Raising awareness: Using a Roadside 48 to spread the message loud and clear.

2️⃣ Product Discounts: Dynamic live weather-triggered ads let people save more when the temperature dropped. The colder it got, the bigger the discount.

The Showstopper: A Thermal Camera Bus Shelter

Then came the real wow moment. Quaker launched the UK’s first-ever interactive thermal imaging bus shelter in Kingston. A thermal camera mounted on top scanned passers-by and displayed their heat signature live on screen, alongside a real-time temperature widget.

The Results?

• Brand perception soared. People saw Quaker as a community-first brand.
• More engagement, more action. Higher brand preference, purchase intent, and consumer interaction.

A clever, interactive, and truly impactful campaign that kept the UK warm, inside and out.