How did we DOOH it? Pepsi MAX

Where There’s a Ball, There’s a Way

PepsiCo’s latest out-of-home (OOH) activation Hidden Pitches arrived at London’s Observation Point and it was a hit! Bringing a lot of fun to the days of passersby, this experiential campaign was a blast.

This activation featured a Pepsi Max vending machine that surprised passersby by inviting them to scan a can of Pepsi MAX at the custom vending machine to receive a Pepsi branded football! Once a football is dispensed an epic laser display projected a 2v2 pitch outline onto the street commencing the start of a 10-minute, match session. To top it all off… they were able to keep the ball at the end – everyone’s a winner!

The arrival of this campaign at London’s Observation Point Southbank came as the first of many with the tour continuing to Manchester Cathedral Gardens and Liverpool One over the month of May.

The full extent of this campaign included:

• Laser-projected 2v2 football pitch
• Countdown timers
• Pepsi branded vending machine dispensing branded footballs
• Pepsi Max product sampling

Please reach out to our team to learn more: enquiry@grandvisual.com.