How did we DOOH it? Nissan

Nissan Takes City Drives to New Heights with the ‘Elevate Your Urban Drive’ Campaign! 🚗

In the latest drive to show the world how the Nissan Qashqai can elevate your everyday city journey, Nissan partnered with Grand Visual to go all-in on the immersive experience with the campaign ‘Elevate Your Urban Drive.’ And trust us, it’s not your average car commercial!

First, Nissan kicked off the campaign with three eye-catching CGI videos taking audiences on a road trip through iconic UK cities. Starting from Nissan’s factory base in Sunderland, the Qashqai zoomed past Glasgow, Manchester, and Birmingham. Each of these stops featured playful touches: the buildings sported vinyl “parking spaces” high up on skyscrapers, giving city drivers a taste of the elevated, city-slicking vibes Nissan’s Qashqai is all about.

But the real showstopper? A special build installation featuring the Nissan Qashqai mounted on the iconic Truman Brewery chimney. Standing tall in East London, this installation was made to mirror the campaign’s CGI journey and demonstrate just how high this vehicle can elevate urban driving experiences! This dramatic placement was crucial to the campaign, as viewers followed the Qashqai navigating high-rise parking spaces across UK skyscrapers, culminating in its ultimate “park” on the Truman Brewery chimney.

This fusion of CGI with dynamic out-of-home builds brings Nissan’s Qashqai to life, showing off its capability and style while giving city drivers something to aspire to. We’re thrilled to be part of such a visually exciting campaign that really goes above and beyond (literally) in showing off what city driving can become with the new Nissan Qashqai. Keep your eyes peeled for the Qashqai in the clouds if you’re in London!

Get in touch with our team to learn more enquiry@grandvisual.com.

We brought this campaign to life with our amazing partners and TBWA\London.