Mastercard Lights Up Las Vegas
Las Vegas is no stranger to big, bold, and breathtaking displays, but Mastercard just took things to the next level. As the primary partner of McLaren during the F1 Grand Prix, Mastercard made a statement that couldn’t be ignored, quite literally, by transforming two of the city’s most iconic locations into cutting-edge, high-impact brand displays alongside McCann and Carat.
The Strat: A Sky-High Visual Takeover
You know something big is happening when even the Stratosphere, one of Vegas’ most recognizable landmarks, becomes a larger-than-life canvas. Mastercard’s campaign wasn’t just another billboard; this was an architectural takeover. Using state-of-the-art projection mapping, McCann, and Carat alongside us at Grand Visual, turned the towering structure into a dynamic, storytelling spectacle that put Mastercard and McLaren in pole position. The fusion of technology and creativity ensured the message left a lasting impression on everyone who caught a glimpse of the illuminated display.
The Cube: A 3D Anamorphic Power Play
As if the Strat activation wasn’t enough, Mastercard also dominated the scene at The Wynn with a next-level 3D anamorphic experience. Picture this: a McLaren race car, roaring to life, speeding in and out of a mind-bending cube, making viewers double-take as it seemingly broke the boundaries of the screen. This wasn’t just an ad; it was a tech-driven masterpiece designed to grab attention. The seamless blend of motion, depth, and hyper-realistic visuals turned the cube into an attraction in its own right.
F1, McLaren, and Mastercard: A Winning Formula
With the Las Vegas Grand Prix as the backdrop, Mastercard owned the conversation in the city’s busiest and most visually competitive spaces. The combination of projection mapping and anamorphic 3D tech creates experiences that bring campaigns to life.