Originally running through February 2018, the popular campaign for Hiscox ran for a second time during October 2018. Designed to replicate any small business, we built a honeypot system to monitor live attacks from real-life hackers. As the level of cybercrime rose it caused the data-driven poster creative to evolve and react, with the results published directly to billboards. We have gathered some tweets that detail the incredible stats and social reactions during the second running of the digital OOH campaign. Enjoy!