Hertz Car Rental ran a digital out of home campaign throughout Wimbledon fortnight to promote the 20th anniversary of the company’s role as official transport provider for the Tennis Championships, and the Hertz Gold Plus Rewards loyalty program.
Running on rail D6 screens at stations in the vicinity of the All England Club, the creative featured photographs of members of the public waiting in The Queue who visited the Hertz tennis gallery. The screens also delivered tips on improving service — in both the tennis and car rental sense.
Fans had the opportunity to participate in a tennis serve game, in which they took aim at Wimbledon and Hertz themed targets, with the best servers given the chance to win tickets for the 2015 men’s final. Photos from the challenge were then delivered daily to digital screens at Wimbledon station.
Michel Taride, Group President, Hertz International, said: “We are thrilled to be celebrating our second decade as the Official Transport Supplier for the Wimbledon Tennis Championships.”
Neil Cunningham, General Manager, Hertz UK, added: “It’s a blast engaging with fans through our experiential activity in The Queue, where they can try out our Winning Service Tips for tennis, courtesy of Hertz Gold Plus Rewards.”
The experiential and DOOH activity was supported by a twitter campaign which gave fans not at the tournament a chance of winning tickets by tweeting a Wimbledon inspired picture accompanied by the hashtag #winningservice.