Heineken to use Fans Photos for Olympic Activity
Heineken is activating its sponsorship of the London 2012 Olympic and Paralympic Games through an online hub with fan-generated content. Heineken fans are encouraged to upload photos celebrating the Olympics to www.thefanhub.co.uk, where the best pictures will be displayed on JCDecaux’s Transvision screen at Charing Cross station.
Devised by MediaVest with creative from Iris London, the best content from the Heineken fan hub is selected each day and pulled into Grand Visual’s OpenLoop dashboard where it’s then published instantly across digital outdoor screens. The fan-generated content will run across London Underground and Overground Stations including Charing Cross where they have booked all faces on the Transvision screen for four weeks.
The online hub will provide a guide to useful information about the Olympic and Paralympic Games including where to find big screens showing footage, a daily blog and pictures and Tweets from fans.