GV Wins Three DOOH Awards from MediaPost
MediaPost created the Digital Out-of-Home Awards to recognise the most innovative and effective advertisements in Digital Out of Home media. Grand Visual was one of the most awarded agencies at the ceremony held in NYC, taking Best-in-Show in the ‘Industry Vertical’ category for ‘Lynx Apollo’, an interactive campaign which enabled spectators to project their own faces onto the visor of a 12-meter tall astronaut. The campaign also won the Consumer Packaged Goods category.
‘Mischievous Minions’, Grand Visual’s interactive mobile-controlled campaign for Universal Pictures won the Mobile Integration category. Both campaigns were powered by OpenLoop, the campaign management dashboard for delivering live, dynamic, Digital Out of Home campaigns across multiple networks.
The judging panel consisted of experts from the fields of advertising, marketing, digital technology and outdoor media.