Grand Visual, in partnership with Talon and PHD UK, took home the Brand Republic Digital Award for Best DOOH campaign this month for Oreo Eclipse. Additionally this month, Oreo Eclipse also won a D&AD pencil within the Tactical Outdoor category.
Last year Mondelez – known for its tactical campaigns – set out to capitalise on the notoriously bad British weather and provide people across the country with the only eclipse they were likely to see. The #OreoEclipse campaign, which included print & social media, became one the stand out campaigns of 2015.
With the latest two additions to our awards shelf, #OreoEclipse has now become Grand Visual’s most “winning” campaign, capturing a record 18 awards including a Bronze Cannes Lion, a D&AD and a Gold Obie Award.