Google Play Demonstrates Breadth of Content Available to Enjoy

This month Google Play launched a large-format DOOH campaign at two of the UK’s busiest rail stations – Euston and Waterloo. The campaign demonstrated the breadth of content available to enjoy and share on the platform across music, TV, film, news and games.

Grand Visual produced several executions to showcase the most popular content trends from Robbie Williams, and Ellie Goulding, to Game of Thrones and Peppa Pig. The campaign ran on JCDecaux’s iconic Motion@Waterloo screen and a multi-screen execution version ran across the large-format eMotion screens at Euston Station. The campaign was supported by a broader outdoor push created by Isobar and planned and bought by Talon and OMD, as well as national TV and online activity.