To promote Chromecast, Google’s media streaming device which enables you to watch online video on your TV, a new outdoor campaign was launched on large-format iconic screens in London and Berlin.
The campaign features popular Youtube clips playing on a mobile handset which expand to the full screen once the Google Chromecast App is activated. The creative then scrolls through the logos of popular online content channels Youtube, Google Play, Netflix, BBC iPlayer and announces “Everything you love now on your TV”.
Grand Visual worked with 72andSunny Amsterdam to produce the campaign which is currently playing as a campaign domination on Piccadilly One in London and on the Digital MegaPoster on Humboldt-Box in Berlin. The campaign was planned and booked by OMD and Talon and runs until 4th May.