It’s a Gold OBIE Award for Pepsi Max Unbelievable Bus Shelter

Pepsi MAX Bus Shelter Augmented Reality interactive digital OOH

AMV BBDO & Grand Visual earned a Gold OBIE Award at the Outdoor Advertising Association of America’s (OAAA) 2015 OBIE Awards. We were recognised for our augmented reality Pepsi Max bus shelter in London.

Pepsi MAX unbelievable bus shelter

The OBIE Awards are one of the oldest and most prestigious advertising programs, honouring creative excellence in out of home (OOH) advertising campaigns.

Inspired by the idea that Pepsi Max urges its consumers to push themselves “to the max” and accomplish “unbelievable” feats, AMV BBDO & Grand Visual pushed the boundaries of technical innovation. Augmented reality features were installed in a London bus shelter, and passersby became a part of a truly “unbelievable” experience as the scenery around them was disturbed by flying saucers, wild animals, and other out-of-this-world encounters.

“This bus shelter execution illustrates that OOH has become one of the most engaging, interactive, and innovative media in the world,” said Stephen Freitas, OAAA chief marketing officer. “Through the brilliance of augmented reality, Pepsi Max masterfully disrupted a standard shelter and captured the attention of consumers who passed it.”

The complete list of OBIE winners and finalists can be found at