Sky has launched a unique winter campaign featuring Broadwalk Empire’s protagonist Nucky Thompson to help promote its Sky+ app, Sky channels, plus their Catch Up TV and Series Link features. “The Sky Difference” integrates live Met-Office data in a real-time, location based campaign that encourages customers to have a cosy night in with Sky – whatever the weather.
Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to have a “cosy night in with brand new Broadwalk Empire”. The hyper-local weather messaging is delivered via OpenLoop and displays real-time temperature readings for each location, letting shoppers know that ‘whatever the weather brings’, ‘8°C (chilly)’, there’s a programme waiting for them on Sky Atlantic that evening.
The campaign was planned and booked by Rapport and plays on Clear Channel and JCDecaux Mall D6s and on Amscreen’s Tesco Petrol Station network from 8th January.