Game, Set & Match for Moët & Chandon
This Summer the first dynamic digital OOH campaign by Moët & Chandon featured live tennis scores displayed in central London locations keeping tennis (and champagne) lovers up to date on the latest from Queen’s (Aegon Championship) and Wimbledon.
The campaign captured the excitement of real-time game play, enabling Moët & Chandon to creatively engage with tennis fans across the capital. The scores-based campaign featured on large-format digital sites across central London, including the Cromwell Road, Vauxhall Cross Island, City of London Gateway, Canary Wharf and Westfield Eat Street.
The activity was planned and bought by KR MediaCom. Grand Visual produced the creative assets, and the live feeds across multiple media owners were managed by OpenLoop, the digital out of home campaign management dashboard enabling brands to provide a relevant and timely brand experience for the target audience.