Grand Visual is sponsoring Flex: london – a brand new forum exploring digital out-of-home media, creativity and technology. Once the domain of static broadcast messaging – the digitisation of outdoor has brought with it new opportunities to interact with consumers on a more engaging level. The event is taking place on 18th May 2011.
FLEX : london will explore this dynamic and evolving medium : how it’s being used effectively by planners and creatives; what part technology is playing; opportunities for interaction; social media and mobile integration; and the Olympics and how campaigns will use DOOH during the biggest event in the world.
FLEX : london will be of interest to any forward looking creatives, planners, media owners and creative technologists. The event will showcase creativity in this sector including case studies covering linear, social media, mobile, gesture based, touchscreen, augmented reality and realtime data driven communication.
Follow FLEX on twitter @FlexLondon.
Wednesday also marked the first, Grand Visual sponsored, FLEX: London DOOH conference.
An audience of over one hundred and fifty ad industry professionals listened to panels and presentations from some of the industry’s foremost practitioners and, judging from the feedback we’ve received, those attending found the event to be enjoyable and stimulating.
We’ll be presenting some summaries of the day’s presentations in the near future, so keep an eye on your inbox.