Charlotte Jones, Marketing Apprentice, shares how the biggest entertainment brands are using digital OOH to bring characters and storylines to life.
Did you know that US consumers spend almost as much time watching videos as they do working?¹ Or that over 60% of Millennials and Gen Z consumers stream videos daily?² Whether you’re a film buff or a series binge-watcher, or maybe you got an account simply to see what all the fuss about Stranger Things is, streaming is a part of our everyday lives.
So it should come as no surprise that the world’s biggest entertainment clients are revelling in it – with epic digital OOH campaigns. We’ve worked closely with brands such as Amazon, Spotify, Disney and Netflix to craft memorable digital OOH experiences that bring characters and storylines from popular shows to life.
Let us show you a few examples…
Amazon Prime brought Armageddon to Times Square with this awesome Augmented Reality experience for Good Omens.
Netflix scared fans with this horrifying, Augmented Reality experience for the Haunting of Hill House at Comic-Con NY 2019.
Disney shared the magic at this unsuspecting mall, with an immersive Augmented Reality experience!
With the dawn of digital, it should come as no surprise that 46% of internet users say that they prefer to access music through online services than buy it offline.³ Considering there are over 7 billion internet users in the world… that is a lot of people!⁴
As well as “video on demand” brands, we have also worked closely with some of the biggest music entertainment brands, including Spotify and Google, to create awesome dynamic digital OOH campaigns. Both of these examples played important roles within the brand’s broader campaign strategy.
Spotify gave their premium users the chance to see their ‘wrapped’ playlist appear on iconic billboards in New York, London, Berlin & Melbourne.
Google Play Music showcased the app’s ability to suggest the perfect soundtrack for the consumer’s mindset at that moment.
Want to discuss your upcoming digital OOH plans? Get in touch!