To coincide with the launch of JCDecaux’s e-motion screens, Grand Visual created a 10 second interstitial for JCDecaux to mark the occasion. The interstitial features a series of different sized JCDecaux and e-motion branded balls which travel across the 6m x 1.6 metre landscape LCD e-motion screens passing the from one screen to the next and harnessing the entire digital environment at Euston Station. As the balls travel through the 9 consecutive e-motion screens they provide a cascading ‘wrap-around’ experience, surrounding consumers on three sides of the concourse.
The e-motion interstitials are intended to demonstrate to creatives how they can be really ambitious in their thinking. Treatments can be linked to create an even larger and more impactful creative canvas for them to play with. There will be seasonal variations on the graphic treatment including the Christmas variation shown.
In addition to ‘e-motion’, the new digital media space at Euston includes 26 x Digital Escalator Panels in addition to the recently upgraded Transvision screen and the existing digital 6-sheets. All the digital space can be updated instantly, enabling time-sensitive and multiple creatives.