Doctor Who Takes ‘Social Tardis’ to Digital Out of Home Screens
The BBC launched a UGC enabled Digital Out of Home campaign to celebrate 50 years of Doctor Who. ‘Social Tardis’ invited fans to help build the Tardis by sharing messages, pictures and videos via the hashtag #savetheday. The best UGC creations were then displayed on JCDecaux Transvision Screens at Rail Stations across the UK.
Grand Visual provided Digital Out of Home production and tech build using creative assets provided by Red Bee. The creative shows the Tardis magically appearing on screen with the call to action to “Show your support for the doctor”. The view then rushes through space zooming into constellations which revealed fan content displayed alongside the users Twitter handle.
The fan powered campaign featured contributions from around the world and was delivered to screens via the OpenLoop dashboard. The campaign was planned and booked by MEC Manchester, Kinetic Manchester and Kinetic Fuel and aimed to build excitement and anticipation leading up to the 50th Anniversary special episode broadcast on BBC One and around the world on 23 November.