This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.
Delivered through OpenLoop, the dynamic campaign promotes properties For Sale and To Rent in London & specific regions based on each site location and other contextually relevant data. For example, a commuter travelling on the Victoria line would encounter a message like, “From Brixton to Walthamstow. More London rental properties than anywhere else.” Whilst those travelling from London’s commuter belt, messaging on the JCDecaux transvision screens encourage commuters to search for their ‘place with potential’ with Rightmove.
The DOOH campaign has been deployed to amplify Rightmove’s marketing activity running across traditional OOH, TV, print and online media. The DOOH campaign was delivered by Talon Outdoor, with Media Partnership agency Electric Glue and creative agency Homebrew.