The UK wide Digital Out of Home initiative launched by Kate McCann to help find vulnerable missing people has this week reached a milestone with 100 people found safe and well. The partnership between the charity Missing People, the Outdoor Media Centre and Grand Visual, launched ‘Weekly Appeals’ in July last year in what was the largest Digital Billboard campaign in British history.
The nationwide ‘Weekly Appeals’ provide photos and details of individual missing people using advertising space donated by members of the Outdoor Media Centre. The charity centrally controls the campaign and regionally targets appeals based on the persons last known whereabouts using the campaign management dashboard OpenLoop.
Marking the success of the partnership, Kevin Gosden the father of missing Andrew from Doncaster will make a fresh appeal for his son, who disappeared six years ago aged 14.
Chief Executive of Missing People Jo Youle said “Digital billboards have proven to be an immensely powerful tool in the search for missing people, particularly young or vulnerable people. Finding 100 people safe and well is a great achievement and we are enormously grateful to the Outdoor Media Centre and all their members for their incredible support.”
To date more than 270 appeals have been published by the partnership. The campaign appears on a network of nationwide Digital Billboards donated by members of the Outdoor Media Centre.
To help bring missing children home for Christmas text Hope7 to 70707 to donate £3.