How did we DOOH it? Cupra
CUPRA TOOK OVER BATTERSEA: A HIGH-VOLTAGE STUNT
For one week, shoppers at Battersea Power Station were met with an unexpected sight, a CUPRA Tavascan, suspended high above their heads. No showroom, no static display, just a striking all-electric car hanging in mid-air, stopping people in their tracks. This wasn’t just about making an impression; it was about putting the Tavascan front and centre in a way that demanded attention.
From January to February 2025, the latest addition to the CUPRA range was on full display. We showcased a real Tavascan, weighing in at a cool 2100kg, hanging high in one of London’s most iconic shopping destinations.
Directly below the suspended car, we set up an experiential space where visitors got up close and personal with the Tavascan. It featured:
- Another Tavascan model people could actually sit in.
- A next-level VR experience.
- Interactive iPads for data capture and a competition element.
- CUPRA Brand Ambassadors and product pros on hand to chat all things EV and design.
The end result was to give people a new way to experience the Tavascan. Because the Tavascan wasn’t just another EV, it was a statement. And if you wanted people to talk, you had to give them something to remember.
Get in touch to find out more: wecreate@grandvisual.com
