Allwyn Lotto Will You Be Next Special Build OOH

OOH on its own is an incredibly strong advertising medium, however, when used in conjunction with other channels it’s been proven to extend the reach and effectiveness of a campaign.

Consumers today spend 70% of their time outside of their homes making out-of-home (OOH) advertising a prime channel for reaching your target audience. With a low CPM and high ROI, what’s not to love about the traditional channel?

OOH & Online Ads

You might think of these two advertising mediums as occupying two completely different worlds – one physical and one in cyberspace. But with 27% of our year spent online, both mediums actually do a pretty similar job of catching us in our everyday lives.

When OOH is combined with online ads, brands can elevate the effectiveness of their overall campaign by 31% and increase the overall reach by 68%. Used together as part of the marketing mix, these two channels thrive.

Nissan OOH Campaign of Qashqai car parked on Truman Brewery by Grand Visual
Nissan OOH Campaign of Qashqai car parked on Truman Brewery by Grand Visual
Nissan OOH Campaign of Qashqai car parked on Truman Brewery by Grand Visual

Nissan Motor Corporation launched its campaign Elevate Your Urban Drive, a multi-platform campaign to promote its latest Qashqai model.

The campaign consisted of three CGI-led films, including this one in which we helped park a Qashqai on the side of the 49-meter chimney at The Truman Brewery in London! The CGI videos were used as part of their wider marketing campaign and were shared across socials and online ads.

However, the Qashqai really was parked there in a never-been-done-before OOH installation.

OOH & Mobile

Did you know there are more mobile phones in the world than there are people? We’re clearly obsessed with our handsets. So what happens when a relatively new channel like mobile is combined with a traditional channel like OOH?

According to recent studies, when OOH is combined with mobile it can increase a mobile campaign’s reach by 316%.

A great example of OOH working well with mobile comes from Quaker Oats who we helped utilise digital OOH and a special build bus shelter to share the warmth during winter.

The digital OOH activity displayed real-time temperature data, encouraging audiences to scan the QR code and claim a discount off their next purchase of Quaker Oats. Discounts were based on UK average temperature data – the colder the weather average, the bigger the discount. The bus shelter in Kingston, London utilised a LIVE thermal-imaging feed, playfully encouraging audiences to claim their discount off their next purchase of Quaker Oats.

OOH & Social Media

With 45% of the total world population using social media, social is one of the most effective channels for targeting audiences. In its simplest form, the combination of OOH with Social Media could just be a hashtag on a billboard, however, there is a multitude of ways that these channels can work to complement each other.

In 2014, Pepsi Max launched “Unbelievable,” a campaign that beautifully combined digital OOH (DOOH) with Social Media. Featuring an Augmented Reality DOOH stunt, the brand earned over 50 million views online, as well as news coverage and countless awards.

When OOH is combined with Social Media, it amplifies and extends the reach of a campaign from a physical to a digital level. Results from Talon’s 4th space research saw a 48% increase in consumer action when digital OOH was added to a social plan.

OOH is a great amplifier, and when added to your marketing mix as part of a comprehensive strategy, increases campaign performance.

Stormzy X Rockstar OOH

Ben Gardiner, Head of Client Services, speaks to LBB to share how Grand Visual helped to pull off one of the most impressive and ambitious out-of-home projects ever executed.

Read the article on LBB here.

Sports Partnerships DOOH

Mariel Hernandez, US Client director, and Georgia Hamp, Senior Client Manager, speak to LBB about how brands can expand their sports partnerships through creative activation and the evolving possibilities of OOH and DOOH campaigns.

View the article on LBB here.

Nissan Projection OOH

‘Rev up your engines, Nissan Formula E has arrived.

Along with our friends at Dark Horses and Pixel Artworks, we brought the thrill of Nissan Formula E to life on the London city skyline. Find out more about the campaign over on LBB here.

Grand Visual OOH

Check out our new company profile over on LBB Online.

Rockstar Energy Drink OOH

Rockstar Energy Drink utilized Creative DOOH – including an AR token hunt and an Interactive Media Wall – to build hype for their first-of-its-kind digital concert experience headlined by global superstar, Stormzy. 

The virtual performance transported audiences into five vibrant realities through innovative technology, showcasing Rockstar’s new brand platform, “Press Play,” which aims to provide fans with the ultimate boost they need to transition seamlessly from work to play. 

Amplifying the experience in the real world, Grand Visual launched Out of Home viewing opportunities for Rockstar across major cities worldwide, including London, Copenhagen, and Liverpool. Working in collaboration with Ocean Outdoor and SmartMedia Tech, an AR token hunt invited passersby to engage to win on the spot prizes and sample the Rockstar product range in Liverpool, Manchester, Brighton, and Cardiff. Activity also included an interactive execution – produced by Grand Visual and Ocean Labs – on Ocean Outdoor’s Liverpool Media Wall allowing users to choose the world they were experiencing, alongside a full station domination at Liverpool Lime Street station with JCDecaux. Buzz for the digital concert was further built with an Outernet Now Trending domination and show-stopping creative on Ocean’s BFI IMAX.

Rockstar’s ‘Press Play’ Concert premiered on Spotify, captivating worldwide fans with an electrifying showcase of Stormzy’s latest album hits. The in-app digital concert experience took viewers on a thrilling journey through four distinct worlds, enhancing the live performance on the main stage. 

Internationally acclaimed artist, Stormzy, commented, “Collaborating with Rockstar to bring this performance to life has been an incredible journey. From wearing the motion-capture suit to witnessing my avatar command the stage in five worlds, it has been a project that has pushed boundaries since the start. I hope it ignites the same energy and excitement in my fans as it did in me.”

All the Rockstar “Press Play” performances are available to stream until 4th August 2023 on Spotify, or YouTube for the BSL interpretation. 

Credits: Grand Visual, Ocean Labs & SmartMedia Technologies.

Budweiser Billboard Stage OOH

We are thrilled to announce that our collaboration with FCB New York on an experiential campaign for Budweiser has received a Bronze Media Lion at the Cannes Lions International Festival of Creativity 2023.

The campaign was honoured in the Media, Culture & Context > Social Behaviour & Cultural Insight category. The Cannes Lions Awards have been celebrating outstanding creativity since 1954, and we are proud to be recognised among the best in the industry.

Earlier on in the year, women and non-binary musicians were denied an opportunity for greatness after The BRITs combined their awards for best male and women artists into a gender-neutral category, but only nominated male artists.

Budweiser’s brand platform is “Greatness Is Yours to Take,” so we gave rising women and non-binary artists the opportunity that the BRITs denied them, using our OOH ad space. We turned a Bud billboard into a concert stage where artists could perform in front of music’s biggest names.

As a result, social views for Budweiser rose 1,300%, while social conversation and social impressions in the U.K. grew 102% and 125%, respectively. All conversation about our groundbreaking concert earned a 100% positive social sentiment score. Celebrities and record executives at the BRITs watched our artists’ performances in awe. Kobalt Music, a record label, even signed one of our artists, Mychelle, to a deal.

We are so proud to have collaborated on this incredible experiential campaign with FCB New York for the fantastic team at Budweiser.

Want to see it for yourself? Please click here and enjoy!

Georgie Hamp WOO

We are thrilled to share the exciting news that Georgie Hamp, Client Manager at Grand Visual, has been highly commended for the World Out of Home Organization’s Rising Star award.

This prestigious recognition celebrates Georgie’s fantastic contributions to the OOH advertising industry and highlights her potential for future success. 

Within a year at Grand Visual, Georgie has progressed from an executive role to Client Manager. Her innovative approach to OOH, ability to inspire clients and commercial awareness has quickly led to an impressive portfolio of campaigns, gaining industry wide recognition.  

During her short but impactful time at Grand Visual, Georgie has successfully secured and executed numerous groundbreaking projects. Some notable highlights include the three award-winning “badly posted” billboards for Specsavers, designing two interactive tape recorders for Audible, and transforming Palmers Green station into a captivating tropical paradise. Georgie also spearheaded the installation of transparent billboards in apple orchards for Sainsbury’s, facilitated Patron’s venture into the mural space, and brought to life an intriguing “drug” vending machine for Channel 4.  

These achievements are just a glimpse of Georgie’s impressive portfolio, which also includes the mesmerizing projection-mapped Christmas Street art for Remy Martin, among other endeavors.  

Georgie has also been shortlisted for the Outdoor Media Awards’ “Rising Star” award, which will be announced later this month on the 17th of June. 

Budweiser's "This Billboard is Yours to Take" Experiential OOH

We are delighted to announce that the experiential campaign we collaborated on with FCB New York for Budweiser has been honoured with two prestigious Wooden Pencil awards at the 2023 D&AD Awards. 

Recognised in the “Events & Stunts” and “Entertainment” categories, these accolades highlight the campaign’s innovative and creative approach to helping up-and-coming women and non-binary artists reach the UK’s top record executives. 

Earlier on in the year, women and non-binary musicians were denied an opportunity for greatness after The BRITs combined their awards for best male and women artists into a gender-neutral category, but only nominated male artists.  

Budweiser’s brand platform is “Greatness Is Yours to Take,” so we gave rising women and non-binary artists the opportunity that the BRITs denied them, using our OOH ad space. We turned a Bud billboard into a concert stage where artists could perform in front of music’s biggest names. 

As a result, social views for Budweiser rose 1,300%, while social conversation and social impressions in the U.K. grew 102% and 125%, respectively. All conversation about our groundbreaking concert earned a 100% positive social sentiment score. Celebrities and record executives at the BRITs watched our artists’ performances in awe. Kobalt Music, a record label, even signed one of our artists, Mychelle, to a deal. 

We are so proud to have collaborated on this incredible experiential campaign with FCB New York for the fantastic team at Budweiser. 

Want to see it for yourself? Please click here and enjoy!

Grand Visual X Whisk

Strategic Partnership to Fuel Groundbreaking OOH Creative Ideas for Agencies & Brands

New York – May 17, 2023 – Grand Visual, the unique production agency, today announced an innovative partnership with Whisk, the leading online emerging media platform. This collaboration marks a significant milestone in the OOH industry, enabling brands to revolutionize their advertising strategies and deliver ground-breaking, innovative, and impactful campaigns.

In today’s dynamic business landscape, brands are seeking advanced solutions to gain a deeper understanding of their audiences and deliver compelling advertising experiences that cut through the noise and supercharge ROI. The partnership between Grand Visual and Whisk addresses those exact needs.

Founded in 2019, Whisk has pioneered a cutting-edge AdTech platform that curates the best next-generation media channels and produces never-done-before ideas, enabling advertisers to diversify budgets and create innovative campaigns that align with their brand briefs. Grand Visual, Talon’s award-winning OOH creative services arm, brings extensive creative expertise to the partnership.

Grand Visual will now leverage its expertise to power Whisk’s OOH and experiential campaigns, pushing the boundaries of the medium and unlocking a new realm of possibilities. By combining their strengths, the partnership will deliver immersive, experiential, and unmissable concepts that guarantee unprecedented impact and results for advertisers. Together, Grand Visual and Whisk are reshaping the landscape of advertising, providing brands with unparalleled campaign experiences.

As audiences increasingly diversify their attention across multiple media platforms, Whisk fills a critical demand from brands to embed media diversification early into the campaign development process, and allocate their ad spend effectively and efficiently into channels, like OOH. Among all advertising mediums, OOH advertising stands out as the most effective in capturing consumer attention. According to a recent survey conducted by the OAAA and Morning Consult, an overwhelming 88% of adults notice OOH ads, with nearly 80% of those viewers inspired to take action.

Amy Still, Founder and CEO of Whisk, added, “The rapid pace of change in the OOH sector presents immense opportunities for brands to be innovative and make a lasting impact in their media plans. Partnering with Talon’s Grand Visual allows Whisk to offer our customers the most advanced solutions in OOH and experiential advertising worldwide.”

Commenting on the partnership, Jay Young, Chief Client Officer of Grand Visual, said: “We are excited to partner with Whisk and to be able to offer brands even more powerful creativity in OOH to help them reach their target audiences. The combination of our creative expertise and Whisk’s innovative technology platform is a game-changer for the industry.”

Barry Cupples, Group CEO of Talon, added: “I am excited to see this partnership between Grand Visual and Whisk. By combining our respective strengths, we’ll be able to provide advertisers with a truly unique and effective approach to OOH advertising. This partnership demonstrates Talon’s commitment to driving innovation in the OOH space and delivering measurable value for our clients.”

The partnership between Grand Visual and Whisk marks a pivotal moment in the OOH advertising industry. With a shared commitment to innovation, personalized messaging, and creating significant campaign impact which resonates with audiences and reaches consumers in a meaningful way in the physical world.