This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life!
Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. The spectacular event is supported nationwide through a fun, live digital OOH campaign.
The dynamic campaign is updated daily with the latest photos, videos and social media activity from the previous day’s event. Extending the campaign’s reach even further Cadbury’s have used Digivans to amplify the dynamic content in locations where there is no fixed DOOH media available.
Jeremy Taylor, Strategy Director at Grand Visual commented:
“Being able to share the joy and excitement from #Cadvent events around the country via DOOH is great way to extend the event to those not able to experience it in person.”
The campaign was managed through OpenLoop with creative by Fallon, production by Grand Visual and media planned and booked through PHD and Talon. Elvis were responsible for capturing all footage from the live events.