Budweiser’s “This Billboard is Yours to Take” Experiential OOH Campaign Wins Prestigious D&AD Awards
We are delighted to announce that the experiential campaign we collaborated on with FCB New York for Budweiser has been honoured with two prestigious Wooden Pencil awards at the 2023 D&AD Awards.
Recognised in the “Events & Stunts” and “Entertainment” categories, these accolades highlight the campaign’s innovative and creative approach to helping up-and-coming women and non-binary artists reach the UK’s top record executives.
Earlier on in the year, women and non-binary musicians were denied an opportunity for greatness after The BRITs combined their awards for best male and women artists into a gender-neutral category, but only nominated male artists.
Budweiser’s brand platform is “Greatness Is Yours to Take,” so we gave rising women and non-binary artists the opportunity that the BRITs denied them, using our OOH ad space. We turned a Bud billboard into a concert stage where artists could perform in front of music’s biggest names.
As a result, social views for Budweiser rose 1,300%, while social conversation and social impressions in the U.K. grew 102% and 125%, respectively. All conversation about our groundbreaking concert earned a 100% positive social sentiment score. Celebrities and record executives at the BRITs watched our artists’ performances in awe. Kobalt Music, a record label, even signed one of our artists, Mychelle, to a deal.
We are so proud to have collaborated on this incredible experiential campaign with FCB New York for the fantastic team at Budweiser.
Want to see it for yourself? Please click here and enjoy!