Budweiser “The Stage is Yours to Take” Shortlisted 4 Times at the D&AD Awards 2023
Along with our friends at FCB NY, Grand Visual have been shortlisted for four categories at the D&AD Awards.
“The Stage is Yours to Take” was launched in February 2023, as an extension of Budweiser’s “Greatness Is Yours to Take” global brand platform, which helps young people realise their dreams, especially up-and-coming musicians. The campaign was created in response to the BRIT awards, in which both awards for best female and male artists were combined into a gender-neutral category. As a result, only male artists were nominated.
To champion the female and non-binary artists that were snubbed by this change, we turned a Budweiser billboard into a stage that reached the biggest, and most influential, names in music. A selection of up-and-coming artists were invited to perform a free concert for music lovers, which was then live streamed via projectors across London, on screens inside and outside of the O2 area on the night of the BRITs. QR codes were featured on the broadcasts, linking to a playlist of the musician’s songs.
At the event, up-and-coming artist Mychelle was scouted by Kobalt Music, resulting in a professional demo deal.
“The Stage is Yours to Take” has been shortlisted for Sound Design & Use of Music / Original Composition, Media / Press & Outdoor, Media / Entertainment, Media / Events & Stunts.
The results will be announced at the D&AD Festival 2023 on the 24th and 25th May.