BSkyB Targets Commuters with Touch-Screen outdoor campaign
BSkyB has launched a digital outdoor campaign designed to get people interacting with their new subscription service – Sky Go Extra. The campaign allows customers to explore the new entertainment service using JCDecaux touch-screen 6 sheets during a full media take-over at Charing Cross, Liverpool Street and Euston Rail Stations in London and at Manchester Piccadilly Station.
Created by Jam with production and interactive build by Grand Visual, the campaign allows commuters to find and filter content depending on the length of their journey. Once the user selects a programme they can scan a QR code which takes them to a mobile site where existing Sky customers can then subscribe to Sky go Extra. The digital OOH activity supports a broader fully integrated campaign including print, TV, experiential, social and digital.